PRICE RISES IMMINENT

September's gone and in three months time it will be 2026!

 

All summer long the most common comment we hear from those we meet at events when they experience Cooler bikes in person is "they're underpriced / is that all? / I just paid £5,000 for.." We nod and smile and explain the advantages of buying direct. 

 

Though we have resisted it in 2025 we will however have to increase prices in November to meet rising costs. The good news is that any bikes bought on pre-order now will not be subject to the November price increase, even with a November delivery. 

 

So, if you're thinking of pulling the trigger, now isn't the time to hesitate!